About Tales of Time
Travel was never just a business to me. It was the thing that changed how I saw the world, and the thing I wanted to give to everyone around me. Tales of Time grew out of that — out of a belief that a journey, done right, becomes a story you carry for the rest of your life.
I founded Tales of Time to do travel differently. Not as a transaction. As a promise.
The story
It all started in 2017, when I took my first job in the tourism industry. For three years I worked on the B2B side of travel — and used every opportunity it gave me to see the world, country after country, learning how journeys are really built behind the scenes. Then I moved to a new company and stepped into the B2C world, working directly with travellers. I kept travelling, and somewhere along the way the trips stopped being about places and became about people: the travellers I met on tour, the stories we collected, the history we stood in front of together. I also started making video content — my own way of sharing what these landmarks mean to me, and of connecting with people long before they ever booked a trip.
What I kept seeing was the same problem again and again: people who saved for years for one big trip, then handed that dream to agencies that treated them like a booking number. Hidden costs. No one answering the phone. Itineraries that fell apart the moment something went wrong.
I knew it could be done better — with honesty, with real care, and with someone actually on the other end when you needed them. So I built it. By the time I founded Tales of Time, I wasn’t guessing at what travellers wanted. I’d spent years living it.
What we do
Today, Tales of Time is a full-service travel company built around four things I care deeply about:
Fixed-date tours with flights, hotels and a licensed guide all included, so the price you see is the price you pay. You travel alongside fellow Pakistani travellers, and everything is handled.
Your dates, your pace, your itinerary. Whether it’s a honeymoon, a family trip or a corporate group, we design it around you.
This one is personal. I want the world to see the Pakistan I know: Hunza, the road to K2, the Mughal heart of Lahore, Swat, Fairy Meadows. We build bespoke journeys for international travellers who are ready to experience the country I’m proud to call home.
Appointment booking, documentation help, and easy flight and hotel search, so the practical side never stands between you and your trip.
Where we are
We’re registered in both Pakistan and the United Kingdom, with people in Islamabad and London. That isn’t a detail — it’s deliberate. It means whether you’re booking from Pakistan or planning a trip from the UK, you’re dealing with a real, accountable company on the ground in both places, not a name on a website.
The way I work
I built Tales of Time on a simple rule: be there when people need you. That’s why our travellers reach us on WhatsApp and hear back within the hour — not in three working days. It’s why we quote honestly, explain what’s included before you ask, and treat your trip with the same care I’d give my own family’s.
Over the years, that approach has carried 5,000+ travellers across 21+ countries, and it’s the only way I know how to work.
My promise
When you travel with Tales of Time, you’re not booking a package. You’re trusting me and my team with something you’ve looked forward to for a long time — and I don’t take that lightly. We’ll plan it properly, price it honestly, and stay with you from the first message to the moment you land back home with a story worth telling.
That’s the whole idea. That’s Tales of Time.
The people
The people you see here are the heart of Tales of Time. Each of them brings years of hands-on experience in the travel industry — and behind every one of them is a large team of associates working quietly in the background to make sure nothing about your journey is left to chance. That depth is what lets us do what bigger, faceless agencies can’t: treat every traveller as an individual. We don’t hand you a fixed package and step away. We listen, we tailor, and we stay with you from first message to safe return — so the trip you take is built around you, your pace, and the things you actually care about.
Come along
The best way to know us is to travel with us — and you can start before you ever book. I share the places we visit and the stories behind them: the history, the people, the moments that don’t make it into a brochure. Follow along on Instagram and YouTube, and come see the world the way we do.
Every journey begins with a single conversation. Whether you already know exactly where you’re going or you simply know you’re ready to go somewhere, I’d love to help you plan it — honestly, carefully, and built around you. Message us on WhatsApp and we’ll reply within the hour. Let’s make your next trip a tale worth telling.
